By Sean Nixon

ISBN-10: 0761961976

ISBN-13: 9780761961970

ISBN-10: 0761961984

ISBN-13: 9780761961987

`Nixon's research is a tremendous contribution to the cultural sociology of the hot provider quarter execs and their gendered identities.It's significance lies in it really is skilful synthesis of particular ethnographic examine and social thought. it is a really leading edge publication which reopens cultural debate approximately advertisements and society' - Frank Mort, Professor of Cultural historical past, college of East London

`Advertising Cultures is a lucid, thorough and hugely enticing account of advertisements creatives that unlocks an important matters for knowing the tradition industries: creativity and gender. It marks an incredible new contribution to the cultural learn of monetary existence' - Don Slater, London university of Economics

The monetary and cultural function of the `creative industries' has won a brand new prominence and centrality lately. This new salience is explored the following during the so much emblematic inventive undefined: advertising.

Advertising Cultures also marks an important contribution to the research of gender and of business cultures via its detailing of ways gender is written into the inventive cultures of ads and into the subjective identities of its key practitioners.

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Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) by Sean Nixon


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