By Otl Aicher

ISBN-10: 3433024030

ISBN-13: 9783433024034

ISBN-10: 3433031193

ISBN-13: 9783433031193

Otl Aicher (1922-1991) used to be a great character in sleek layout, he was once a co-founder of the mythical Hochschule fur Gestaltung (HfG), the Ulm university of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible communique of our times.

"An quintessential section of Aicher's paintings is that it truly is anchored in a "philosophy of creating" encouraged via such thinkers as Ockham, Kant or Wittgenstein, a philosophy desirous about the must haves and goals, the items and claims, of layout. Aicher's whole theoretical and sensible writings on layout (which contain all different elements of visible creativity, equivalent to structure) can be found with this re-creation of the vintage work.
If Aicher prefers the analogous and urban to the electronic and summary he does it with a philosophical goal. He relativizes the function of natural cause. He criticizes the rationality of Modernism because of the dominance of basically summary considering. an individual who prefers the summary to the concrete doesn't merely misunderstand the mutual dependence of thought and look at. In Aicher's judgement he's additionally making a fake hierarchy, a rank order that's culturally deadly. issues which are electronic and summary should not larger, better and extra very important than issues which are analogous and concrete."
Wilhelm Vossenkuhl

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Analogous and Digital by Otl Aicher

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