By Helen Armstrong,Ellen Lupton

ISBN-10: 1568987722

ISBN-13: 9781568987729

Graphic layout Theory is equipped in 3 sections: "Creating the sphere" strains the evolution of picture layout over the process the early 1900s, together with influential avant-garde principles of futurism, constructivism, and the Bauhaus; "Building on luck" covers the mid- to overdue 20th century and considers the foreign type, modernism, and postmodernism; and "Mapping the longer term" opens on the finish of the final century and contains present discussions on legibility, social accountability, and new media. notable colour pictures illustrate all of the activities mentioned and show the continued courting among concept and perform. a quick observation prefaces every one textual content, offering a cultural and ancient framework in which the paintings might be evaluated. Authors contain such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. extra beneficial properties contain a timeline, thesaurus, and bibliography for extra studying. a must have survey for graduate and undergraduate classes in layout background, concept, and modern matters, Graphic layout Theory invites designers and readers of all degrees to plunge into the area of layout discourse.

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Graphic Design Theory: Readings from the Field by Helen Armstrong,Ellen Lupton


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